Increased demand for clean fuel sources is a good business indicator for the growth of Stabex international Limited. The LPG company plans to tap into the growing market in East Africa.
The significant growth in demand for LPG energy recorded in the past few years is around 40.4%. The demand is due to the outlawing of tree logging and charcoal burn.
Benson Mwangi, the company’s head of supply and Business development, expressed his confidence in the East Africa market potential for LPG energy. Uganda alone has approximately 83% untapped market while Kenya has 89%.
Mr. Mwangi said they would be aligning their business strategy with the UN’s sustainable energy initiative targeting at least one billion people by 2030 to penetrate the market quickly.
The company’s sales team already has practical strategies to realize its business goal of reaching and serving a vast East Africa market.
They are already aware of the existing untapped market in the rural areas; hence that will be among their priorities. They will be targeting the rural area’s market by rolling out affordable cooking gas programs.
Also, they have plans in place to penetrate the urban LPG market too, which is already dominated by established energy brands such as K-Gas, and Total, among others.