Goby online mall helps SMEs to eliminate e-commerce barriers

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Goby mall, which was launched in April, offers micro-enterprises a chance to market their commodities through e-commerce, connecting them to customers without necessarily having to trade in the physical mall.

“The Goby Mall app is a platform created to democratize access to e-commerce by empowering micro business to build, manage and grow their businesses online,” managing director of Squad Digital, Manish Sardana said.

The app offers small enterprises such as grocers and bookshops an opportunity to compete and make sales online without being overshadowed by the big online players.

It helps to eliminate barriers such as the high cost of setting up websites and marketing channels. However, businesses must offer great products.

“In Kenya, for instance, we estimate that we have about two million small businesses with Facebook and/or Instagram pages for their products. These are businesses that Goby Mall can help grow,” added Mr Sardana.

Goby gives a free 30-day trial, after which you will be required to pay a monthly fee of Sh300. Payment for the subscription in Kenya is made through Mpesa.

As of now, the app has 5,000 shops; however, only 1,500 are active and out of these, 130 are featured in the Goby Mall.

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Anthony Kiratu is the Founder of Finsolutions. He is a financial analyst with over 5 years experience in research, investment advisory, valuation and financial modelling. Anthony is a member of the Institute of Certified Investment and Financial Analysts and Institute of Certified Public Accountants of Kenya. He is passionate about development of African Capital Markets through training of investors and dissemination of information for sound financial and investment decision making process. He is also a part-time lecturer in the Certified Investment and Financial Analyst course in the subjects of International Finance, Portfolio Management, Equity Investment Analysis, and Fixed Income Securities. Email: anthony@finsolutions.co.ke Contact: +254 780216631

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