Carrefour on a search for partners for its branded products

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The French retailer Carrefour is looking out for partnerships with manufacturers and distributors in packaging products in its colors and name.

The retailer also added that makers of fast-moving consumer goods and dry food items could also take up the offer.

The local retailers have embraced this model to boost sales and allowing the producers to increase sales.

The deal, which could also assist unknown small and medium enterprises seeks partnership for non-food items including the production of toiletries.

The deals also incorporate the production of fresh milk pouches and packaged sugar.

The French retailer said that a virtual meet co-hosted with the Kenya Association of Manufacturers (KAM) is scheduled this coming Friday to discuss relevant issues that impede the business-to business link between suppliers and the retailers.

“We will create synergies that promote Supplier-Carrefour partnerships to ensure local sourcing takes shape across all its outlets in Nairobi and Mombasa as well as look into export linkages while riding on Carrefour’s global network,” Sally Kahiu, KAM head of corporate communications and marketing, stated.

She also stated that the payment questions, which is usually the cause of the rift between suppliers and retail operators will be tackled.

Carrefour, whose local franchise is owned by UAE-based Majid Al Futtaim has 12,225 stores in over 30 countries.

The network could also gain flower and horticultural producers that export to auctions in Europe at wholesale prices for sales to retail stores.

Upon agreement on the method of packaging and pricing to boost sales, the goods are directly sourced from select manufacturers, and therefore, the private label products permit stores to sell at lower prices.


About Author

Anthony Kiratu is the Founder of Finsolutions. He is a financial analyst with over 5 years experience in research, investment advisory, valuation and financial modelling. Anthony is a member of the Institute of Certified Investment and Financial Analysts and Institute of Certified Public Accountants of Kenya. He is passionate about development of African Capital Markets through training of investors and dissemination of information for sound financial and investment decision making process. He is also a part-time lecturer in the Certified Investment and Financial Analyst course in the subjects of International Finance, Portfolio Management, Equity Investment Analysis, and Fixed Income Securities. Email: Contact: +254 780216631

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